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AI Usage Policy

Purpose and Scope

This policy outlines the acceptable use of artificial intelligence (AI) tools and technologies on It aims to ensure that AI is used responsibly, ethically, and in alignment with Assured Standard's mission to provide expert business insurance guides and reviews.

General Principles

Transparency: Any use of AI on will be transparent to users. If AI is used to generate, modify, or curate content, this will be clearly indicated.

Ethical Use: AI will not be used in ways that could deceive, harm, or unduly influence users. It will respect user privacy and data protection principles.

Accuracy: AI tools used for providing insurance information or recommendations will be regularly reviewed and updated to ensure accuracy and relevance.

User Interaction with AI

Users may interact with AI tools on, such as chatbots or recommendation engines. These interactions will be guided by clear instructions and disclaimers about the AI's capabilities and limitations.

Feedback mechanisms will be in place for users to report any concerns or inaccuracies in AI-generated content or recommendations.

Data Protection and Privacy

AI tools on will adhere to the site's Privacy Policy and Cookie Policy. Any data used to train or refine AI models will be anonymized and stripped of personally identifiable information.

Users will have the option to opt-out of any AI-driven personalization or data collection.

Review and Oversight

Assured Standard will regularly review the use of AI on its platform to ensure it aligns with this policy and broader ethical considerations.

Feedback from users, stakeholders, and experts will be considered in periodic reviews of this policy.


AI tools on are designed to assist and enhance the user experience. They are not a substitute for professional advice. Users are encouraged to consult with insurance experts for specific guidance.

Changes to this Policy

Assured Standard reserves the right to update or modify this AI Usage Policy at any time. Any changes will be communicated to users through the website.

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