Editorial Guidelines

Do you have a knack for writing and an interest in helping small businesses thrive? If so, why not consider writing for us? We’re always welcome guest writers who feel like they can contribute to our readers. 

While we welcome inquiries and portfolio submissions for guest posts, we highly recommend that you read our editorial guidelines before submitting your content. These guidelines are what we use to edit each and every article that goes live on our site, and adhering to them makes the writing and editing process smoother for everyone involved. 

Articles We’re Looking For 

If it’s your first time submitting an article to us, you may be wondering what we’re looking for in the first place. This list isn’t exhaustive by any means, but as a general rule we’re looking for articles that discuss the following: 

  • How to choose the right business insurance
  • Tips and tricks for maximizing your business insurance policy
  • Guides to the kind of insurance that a business needs
  • Costs to expect when applying for business insurance
  • Mitigating the costs of business insurance
  • Do’s and don’ts of applying for business insurance

Ultimately, our site focuses on providing readers with practical advice when it comes to business insurance—articles that fit this need are what we’re interested in!

Content Guidelines 

How you choose to write about your topic is ultimately up to you, but below are some key guidelines to making sure your content is as polished as possible. 

  • Make sure to submit original content
  • Introduce your articles by giving a brief summary of what readers should expect 
  • Remember that our audience is primarily small business owners looking to protect their company with insurance policies. 
  • Cite from trusted news sources whenever possible. If you’re mentioning specific facts and figures, or perhaps even products, be sure to link out to your source. 
  • Localize any figures you cite to make sure they’re relevant.
  • Write content that gives value to our readers. Avoiding plagiarism is a must, but you should also make sure that your article isn’t simply repeating what’s already out there. 
  • Contextualize all the information you put. Spell things out before abbreviating them, and make sure to introduce people and organizations before citing them. 
  • Avoid making your article too sales-y. Information should always come first. 
  • Conclude your article by asking the readers to engage with the article, such as asking them to leave comments.

Formatting Guidelines

Formatting is a key part of making articles readable, but unfortunately it’s something that writers often neglect. Paying attention to formatting shows that you’ve got a keen eye for details, which is something both the editor and reader will greatly appreciate! 

  • Divide your article into short paragraphs of about 3-4 lines (not sentences) maximum. 
  • Include paragraphs that are just made of one or two sentences. This may seem counterintuitive for some writers, but it’s a great way to add emphasis and break up your content!
  • Use headings, subheadings, and bullet points to organize your points. For instance, adding a subheading before your conclusion separates it from the main text. 
  • Be consistent when it comes to capitalization and spelling. 
  • Insert the main keyword in your title and introduction where possible. 
  • Place images throughout your article to add a visual element to your piece. One image for every 500-600 words is a good rule of thumb. 
  • Avoid keyword stuffing when writing your article to prevent your piece from coming across as clunky and awkward.
  • Stick to basic formatting when sending over your article. We’re looking for polished content, not fancy fonts! 
  • Follow the rule of parallelism when writing bullet lists. This means using single words with single words, verbs with verbs, and so on.

Send Us Your Content 

We hope these guidelines are helpful! While they’re made for our blog, you’ll find that keeping these points in mind will make you a better writer overall. Writing in the digital age can be tricky, but mastering the basics of content shaping and formatting will get your work in top shape. 

Don’t forget to double-check (maybe even triple-check) your work before sending it over. Returning to these guidelines and making sure you’ve hit all the points will help ensure that your article will get approved by our team. 

And there you have it! If you have any other questions about writing for us, please feel free to shoot us a message and we’ll get back to you as soon as possible. 

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Assured Standard will protect your business with the right insurance, depending on your needs. Now more than ever, it’s crucial to have the right general liability insurance experts on your side. Protecting the future of your business starts today.
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