Get a Free Insurance Quote Today

    Commercial Truck Insurance
    General Liability Insurance

    General Liability Insurance

    Establishing a small business takes so much out of an entrepreneur. Money, time, energy, and a whole lot of heart can turn a dream into a company to be proud of. Unfortunately, 75% of small businesses are underinsured and 40% are not insured at all. This can put them at risk of claims that can hurt their finances.

    General Liability Insurance

    With general liability, a small business and its stakeholders can stay protected and safe from costs brought about by unprecedented situations.

    What Is General Liability Insurance?

    General liability insurance, also known as business liability insurance, is a type of small business insurance that covers a company against a variety of claims. Most of the time, general liability insurance coverage is provided against personal injury, bodily injury, and property damage.

    Aside from this, general liability insurance protects the business from costs involving medical expenses, advertising injury, and damage to rented premises. Instead of having to shell out these damages from their own pockets, a business owner will have a safety net that will help them avoid serious financial loss.

    If a company usually works with business-to-business (B2B) contracts, some require proof of general liability coverage before signing a deal. Indeed, a business must make sure to present a Certificate of Insurance (COI) containing all the information related to the business and the scope of their acquired insurance if asked.

    Why Do Business Owners Need General Liability Insurance?

    General Liability Insurance

    Though it is technically not required by law, every business needs general liability insurance. The reasons are simple: Liability claims can be costly, and being buried under a mountain of payables is never good for business.

    Business owners have to have general liability insurance if they fit one or more of the following criteria:

    1. If a business has a physical location that can be accessed by anyone
    2. If the employees work closely with customers
    3. If a business handles property owned by the client
    4. If the business rents or owns commercial property

    General liability claims can come from common scenarios like regular business operations, meeting with clients, representing clients, working on or with another person's property, and advertising one's business. These alone are strong enough reasons to get general liability insurance coverage.

    Some contractors or clients won't sign a contract with small businesses that do not offer protection through liability coverage. Therefore, these liability insurance policies protect your business by showing all your stakeholders and target market that the company is serious and is ready to operate for the long haul.

    What Does General Liability Insurance Cover?

    In a typical general liability policy, the extent of coverage extends to the following:

    Bodily Injury Liability

    Bodily Injury Liability

    General liability provides coverage against bodily injury on a third party brought about by an incident related to the business. For instance, if a customer slips and falls in your physical store or if an employee scalds a customer's hand with a hot beverage in the office. However, it is important to note that the coverage does not include injuries sustained by employees on the job.

    In claims like this, what the insurance can get for them are medical expenses up to the policy limit, the income they lost from missing work, and other claims related to pain and suffering.

    Property Damage Liability

    Aside from physical injuries, there is also a possibility of a property damage risk during business operations. For instance, vehicular accidents, machinery incidents, and equipment failures that damage any property owned by a third party are included in general liability coverage.

    Products and Completed Operations

    Business owners can also get coverage for their products or the completed operations of their services. Whether the company manufactures, sells, or distributes goods, if a customer gets ill or injured from these products, a business with general liability insurance can receive the protection they need.

    On the other hand, a business involved in building or repairs can make mistakes that result in damages instead of convenience. In this case, a liability claim can also be filed against the service provider. Therefore, the business needs general liability insurance to help cover defense costs and other charges.

    Personal and Advertising Injury

    Personal and Advertising Injury

    The damages a business can inflict on another is not limited to a person or a property. Verbal or written communication can cause harm, as well. In cases like malicious mischief, copyright infringement, libel, or slander, businesses can get damaged reputations and profit losses. Commercial general liability insurance will help small business owners against cases like this.

    Medical Payments

    Medical payments coverage refers to all medical and funeral expenses faced by any non-employee after being injured on the job site or while working. The extent of the medical coverage, however, varies depending on the policy limits.

    What Is Not Covered by General Liability Insurance?

    Though this type of liability insurance seeks to provide the ultimate support for business-related claims, it still has its limitations. For different claims, there are other kinds of business liability insurance that can strengthen protection from a business.

    These are the concerns that will not be covered by general liability:

    Employee Illness and Injury

    If there is a risk for customers to encounter accidents while they are on a job site, the same risk also happens for a company's workers. For claims about an employee injury on the job and illnesses developed through employment, Workers' Compensation Insurance will cover the charges.

    Most states in the country declared Workers' Compensation to be required by law for every company with at least one employee. This can be acquired from a private insurance company, an agency run by the state, or a monopolistic state fund.

    Commercial Auto Accidents

    Commercial Auto Accidents

    Vehicular accidents happen all the time, so there is a high chance that an employee might encounter one while driving for any work purpose. To pay for the damage to the employee, commercial auto insurance will cover all of the costs.

    Professional Service Mistakes

    If a business is focused on offering professional expertise as a service, there are chances of customer dissatisfaction due to an error in judgment or an omission that might be done. As these things equate to getting sued by these customers, a business should also acquire professional liability insurance.

    Damage to One's Business Property

    Another important thing for owners to consider is how to protect is their company's office, building, or equipment. To avoid extreme losses in case of any type of accident, the owner must make sure to add commercial property insurance to their list of policies.

    The Average Cost of General Liability Insurance

    In 2019, the average monthly cost of general liability insurance reached $53. However, this is not necessarily what a specific business has to pay. There are various things that can affect the total cost, some of which are the following:


    Different businesses also change depending on the intensity of the risk they come with. Companies in industries with more danger, equipment handling, and other hazards, will get higher insurance costs because of the increased liability.

    Amount of Coverage

    Seeking to get higher limits for your insurance coverage will equate to higher costs. When an owner is feeling unsure about how much they would need in terms of coverage, the best decision would be to discuss with an agent or a trusted insurance company.

    Business Size

    Business Size

    How big a business is and the number of employees will also directly affect the cost of insurance. The bigger it is, the bigger the insurance costs would be.


    The cost of insurance can significantly differ from state to state. But, even within the state, different zones can also affect the cost of insurance. The location has a strong influence on the overall cost of influence, so it is something to consider when owners are browsing for a spot for their company.


    Business owners can ask for a commercial general liability insurance quote from a reputable agent for a personalized computation. Every insurance company offers a different rate, and that can be influenced by how detailed and extensive the overall insurance package will be.

    Is General Liability Insurance Important?

    At first glance, it might seem that general liability's sole purpose is to protect the business against damaging third party accidents, whether to their bodies or to their properties. However, there are other benefits of maintaining this policy.

    Getting More Jobs

    When a company has business liability insurance, they show to their customers and prospects that they take their job seriously. Seeking operational protection gives their clients peace of mind as they will see the business as responsible and trustworthy, even during possible accidents or mistakes.

    In cases where a business has various competitors, their insurance coverage will give them a competitive edge over those who do not care about getting insured.

    Maintaining A Legal Business

    Legal Business

    Though general liability might not be technically required by law, there are cities and states that require a Certificate of Insurance before awarding a business permit. As a business owner, one should never allow themselves to be on the bad side of the law if they want to last in the long run.

    Meeting Commercial Lease Requirements

    For many businesses, especially newer ones, there might not be an owned piece of real estate to establish an office in. In the world of leasing commercial property, many landlords would also require an insurance certificate.

    Why would landlords ask for this? Having these policies will give them the assurance that a business has financial protection in case there will be a need to cover any expenses related to the property should accidents happen at the rented space.

    Having More Time To Focus On The Business

    Starting out a business can be tough, as there are hundreds of things to think about that it can be hard to reach peace of mind. When one gets general liability insurance, they can get at least some things off of their plate. They can be free from worrying about what would happen should a customer fall or trip.

    Having liability insurance will give an entrepreneur the opportunity to be free from feeling nervous about the worst that could happen. What they can think about instead are ways to improve their business and grow their market.

    Frequently Asked Questions About General Liability Insurance

    What does a general liability policy cover?

    General liability insurance provides coverage on common lawsuits that arise from regular business operation activities. The protection extends to claims surrounding customer injuries, customer property damages, and advertising injuries like accusations of defamation.

    How much does general liability cost?

    The average general liability insurance cost is $42 per month or $500 per year. It can go higher or lower depending on the risk levels of the company, its industry, and its history of former claims. Usually, businesses like construction, landscaping, and cleaning have higher premiums in comparison to office jobs like IT, accounting, and finance.

    How much does a 1 million-dollar business insurance policy cost?

    Small business owners generally go for two types of general liability insurance, either a 1 million policy of a 2 million aggregate policy. On average, a 1 million dollar business liability insurance policy would cost $300 to $1,000 a year, depending on the limitations.

    On the other hand, a 2 million dollar policy ranges from $500 to $1,300 annually. For those with larger businesses in need of more coverage, a 5 million dollar policy usually costs $700 to $1,500 per year.

    Investing in General Liability Insurance

    Managing risk goes hand-in-hand with operating a business, so it is important to address those risks and be prepared for whatever might happen. As much as anyone would never want an accident or mistakes to happen, humans are not perfect creatures, and there are companies with the dangerous nature of work.

    Therefore, it is always essential to educate yourself in general liability insurance and other insurance options to protect the overall welfare of your business.

    What else would you want to know about general liability insurance? Let us know! Contact Assured Standard today!

    assured standard logo
    Assured Standard will protect your business with the right insurance, depending on your needs. Now more than ever, it’s crucial to have the right general liability insurance experts on your side. Protecting the future of your business starts today.
    Copyright © 2022 Assured Standard. All Rights Reserved.
    linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram